1. Increase brand awareness
Back in the day, the best ways to advertise were through the local newspaper, radio and even billboards. However times has changed, and have continuously shifted rapidly. The attention span of end users are much shorter now, given how fast content is being produced and published every minute. Customers want answers in real time, and this is where Google Adwords can point them in the right direction. In turn, businesses can increase brand awareness through targeted online ads.
2. Outrank your competitors
Beat the competition and set up strategic campaigns to outrank them. The best way to start outranking other players is to conduct research and analyse where they sit in the rankings. Marketers can immerse themselves into the nitty gritty details of Google AdWords insights and reporting. They have the option to modify bids by lowering or increasing it depending on each ads performance.
3. Create strategic campaigns based on user’s demographics
By utilising the tools on Google AdWords, marketers can strategically customise campaigns to create targeted ads. They can create specific campaigns based on demographics such as age range, gender, status, location and interests. By doing so, ads bring more value since they are targeted to the most relevant audience.
4. Schedule your ads to reach your audience at the right time
Gone are the days where businesses splashed cash on ads being shown 24/7. Now marketers can schedule targeted ads and choose the timeframe they appear on the search results. This saves costs for businesses and brings in better ad results. Its best to schedule and setup live ads during the prime screen hours of the day.
Remarketing is a way to connect with people who previously interacted with a specific website or mobile app. Businesses can make the most out of all the ad campaigns and target visitors on different advertising-supported websites through remarketing. Keep top-of-mind and increase conversion rates through Google Adwords remarketing features.
Stay relevant, but most importantly stay Google-able. Everyone uses search engines as a quick and easy resource. Therefore, running advertisements on Google AdWords can both increase brand awareness and drive more traffic to websites. Generate new leads and connect with relevant customers instantly through ad campaigns.
So you’re an online store owner. You’ve recently setup your shop front, and you’re ready to go. Your next step is to start running a successful SEO campaign. You’ve looked into it and you’re considering running an SEO campaign yourself, rather than outsourcing this crucial step to a professional digital agency. We hear this so often from so many online shop owners who were simply just trying to save costs. After the first failed attempt, they have reached out to us to help them to get their campaign going on the right track.
From our experience, and after speaking to so many shop owners, a lot of our customers have been misinformed about what it actually involves to run an SEO campaign. There seems to be a common misconception that an SEO campaign only entails keywords. This is a massive misunderstanding and we want to clear this up for you and tell you exactly why outsourcing your SEO campaign is the right choice and the best investment you have ever made. By the end of this blog you will be better informed about what exactly an SEO campaign requires and why outsourcing to a professional digital agency is the right choice.
So why should you outsource your SEO campaign to a professional agency?
Well, SEO experts are experts! Professionals in the field. We will have you hit the ground running in no time. We know all the ins and outs. We are up to date with Google’s latest trends and we know exactly how to utilise all tools effectively to optimise your campaign. We will work with you directly to ensure we help you achieve the results you need. An SEO campaign requires not just implementing but also monitoring. Google algorithms are constantly changing. Keyword popularity is fluctuating due to trend changes. Do you as a business owner have time to do the right research, implement, monitor and continue to implement new strategies? Our team takes care of all of this. We are saving you so much time from the start as our team is continuously analysing the environment.
A lot of people are also unaware of Google guidelines when it comes to running an SEO campaign. You may not have even known there were guidelines that needed to be followed, and unfortunately it can be a little too easy to fall into the trap of breaking Google rules. SEO experts work with these rules and guidelines on a daily basis. They know what they are doing from the get-go, making sure that you don’t face any unwanted penalties.
The idea is to get your campaign running on the right track from the start. Save yourself the time and the money by getting a professional agency involved. It will be an important step to a long-term partnership and the most crucial investment for your business. For more information, please contact us.
One of the most commonly used terms in the world of digital is Search Engine Optimisation (SEO). You may have heard of it many times before OR you may have never heard of it at all.
At the very least, you should know that this service is a critical part to the success of your online business.
Simply put, SEO makes your online store visible to potential customers searching for products or services you are selling. The service of SEO covers different elements, each plays a crucial part to the performance of your website. Essentially, by implementing SEO, you are increasing the traffic to your online store organically. It ensures that you always appear in the top search results when people try to find products or services you are selling through Google. Creating organic traffic should be your long-term business objective. Why you may ask? Well creating organic traffic to your website means that your general marketing costs will decrease as time goes by. You won’t need to invest so heavily in marketing as the SEO will have already done the job to bring brand awareness to your website naturally. People will already know of your website and will search for you directly when they need to buy that organic skincare product 😉
SEO makes your brand relevant and super easy to find for customers!
Only 25% percent of users go to the second page of search results.
This statistic is harsh but also reality. I think we can all relate to this. I mean how many times have you actually needed to continue your search on the second page? Whatever you are looking for is available on the first page and I think there is a level of trust in a brand, product or service when it appears on the first page.
You would think that such a service as SEO would be expensive to run but actually the cost of SEO is quite low considering what you are getting out of it. Remember, SEO is a long-term business strategy. You invest in this service now to gain the long-term benefits of decreased business costs. The increased traffic to your online store will give you so many opportunities to connect with potential customers, build relationships and of course build a reputation for your brand. It’s going to be well worth the investment when you begin to see the results.
To find out more about how we can help you, please contact us
Creating a post on Instagram is like baking your favourite dessert. There are several ingredients and elements you need to make it engaging and tingle your audiences tastebuds!
Here are the four fundamental ingredients:
There are two basic content elements, which consists of visuals and text. Content is the driving force of your creation! Without content, your profile may generate low engagement.
Every post should have a visual component, whether it be an image, video, GIF or even a quote. Secondly, a really engaging Instagram post has a captivating caption that the audience can easily understand. Posts that draw on emotion or that are relatable are always more enticing and valuable to your audience.
Keep your Instagram profile consistent. Your audience wants to know YOUR flavour! They want to be able to quickly distinguish and differentiate your profile compared to others they’ve seen before. You want your audience to understand who you are, what you do and how you do it from a quick glance. It is absolutely crucial that they can connect with your brand within a few scrolls and clicks.
Every once in a while it’s good to sprinkle a bit of collaboration into your Instagram. The beauty of collaboration is that more people get to see who you are, and you get to expose your brand through well-known profiles. When you combine your content with influencers or accounts that compliment your products/services, you enable potential followers to creep on your profile in confidence! By teaming up with credible influencers, it can help raise your online presence and build trust between you and your audience.
Lastly, pour in a generous amount of creativity, and it’ll add extra richness to your content! You’ll find that something as simple as hashtags, emoji’s and GIFs can spice up your creation. Delight your audience with bright colours and eye-catching content. Instagram is very visual, use this to your advantage and leverage off editing tools to create an irresistible double-tap post.