Wow, you weren’t expecting that were you? One minute your business is thriving; next you are hit with the aftermath of the corona outbreak. It’s times like these, when you ask yourself, how prepared is my business to adapt to these ever-changing global events? Our businesses are all facing challenging times as the economic impact of coronavirus starts to bite. How can I ensure that my business can survive during these difficult times?
Physical stores are forced to shut down and consumers are told to self-isolate. We are being forced to distance ourselves from the world as we fight this pandemic.
But distancing ourselves doesn’t mean we need to disconnect. It is during these times when we realise the importance of having a digital presence. If you don’t adapt and accept digital transformation, then your business will die. Adapt or die, as they say. This will be your only way to stay connected and remain relevant- in the digital world.
As you know, physical communication will be limited. We won’t be able to see our regular customers and engage with them as we used to. The solution is to connect through social media and digital marketing. Maintain those relationships. Don’t lose touch. Continue to serve them with your excellent customer service through various online platforms. As I said, you need to remain relevant or you will be forgotten.
Virtual experiences. Think about how you can offer your customers a virtual experience in your industry. Museums that have been forced to shut down, are offering museum enthusiasts a virtual tour in the comfort of their home. How can we assist you with a similar setup?
Yes, the government has placed bans on large social events. The solution? Organise a digital event and connect people together!
Restaurants/food industries are now turning to home deliveries as a way of adapting to the changing environment. An SMS marketing platform is the perfect way to instantly connect with your customers and keep them informed of deliveries at the click of a button. A lot of world-renowned chefs are connecting through social media and running masterclasses for their followers.
Oh and here is a great idea! Why not organise a virtual dinner party! Now that sounds like great fun.
Even our small local grocers have taken the necessary steps to adapt promptly, by setting up ecommerce websites and allowing consumers to place online orders for groceries. This is a prime example of how a small business has recognised the impact of the global changes and adjusted accordingly.
The important thing for businesses to understand is that yes, the world has changed and businesses are feeling the impact; but please don’t be discouraged. The digital world is your oyster. If there is one thing that the coronavirus has shown us, it is how to live online. At this crucial time, adaptation is so important. If you have any questions or need advice on how we can help you with your digital presence, please contact us to learn more.
Social Media plays an enormous role in marketing. It’s important to keep up to date with the latest trends and know which social media channels your prospects are using. We’ve checked out the statistics for 2020!
Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.
Google Plus recently had a security issue where user data was exposed and the incident was kept quiet for several months. As a result, Google Plus has been shut down. This isn’t entirely surprising as this social network never really gained traction in Australia.
Video is also a very popular medium in Australia with around 15 million Australian visitors to the YouTube website every month.
Social Media Statistics Australia – January 2020
1. Facebook – 16,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WhatsApp – 7,000,000 Active Australian Users
5. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
6. WordPress.com – 5,800,000
7. LinkedIn – 5,500,000 Monthly Active Australian Users approx
8. Twitter – 5,300,000 Monthly Active Australian Users approx
9. Tumblr – 3,700,000
10. Tinder – 3,000,000 Australian users
11. WeChat – 2,900,000 Monthly Active Australian Users approx
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000 Monthly Active Australian Users approx
20. StumbleUpon – 39,000
21. Weibo – 35,000 Monthly Active Australian Users approx
22. Foursquare/Swarm – 10,000
23. Digg – 10,000
24. Periscope – 9,000
25. Delicious – 7,000
Key Points to Note:
- Instagram has removed the Likes from photos in Australia so users are not solely focussing on such a vain metric.
- Due to a security flaw, user data being exposed and overall small user update – Google Plus has been shut down.
- Snapchat has grown significantly in Australia and now has 6.3 million monthly active users and 4.5 million daily active users in Australia.
- Approx 50% of the Australian population logs into Facebook on a daily basis.
- WhatsApp has close to 6 million active users in Australia
- Tier 2/3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.
- A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
- LinkedIn now reports there are 10 million + registered users in Australia. According to our research – just over half of this number log in every month.