Creating a post on Instagram is like baking your favourite dessert. There are several ingredients and elements you need to make it engaging and tingle your audiences tastebuds!
Here are the four fundamental ingredients:
There are two basic content elements, which consists of visuals and text. Content is the driving force of your creation! Without content, your profile may generate low engagement.
Every post should have a visual component, whether it be an image, video, GIF or even a quote. Secondly, a really engaging Instagram post has a captivating caption that the audience can easily understand. Posts that draw on emotion or that are relatable are always more enticing and valuable to your audience.
Keep your Instagram profile consistent. Your audience wants to know YOUR flavour! They want to be able to quickly distinguish and differentiate your profile compared to others they’ve seen before. You want your audience to understand who you are, what you do and how you do it from a quick glance. It is absolutely crucial that they can connect with your brand within a few scrolls and clicks.
Every once in a while it’s good to sprinkle a bit of collaboration into your Instagram. The beauty of collaboration is that more people get to see who you are, and you get to expose your brand through well-known profiles. When you combine your content with influencers or accounts that compliment your products/services, you enable potential followers to creep on your profile in confidence! By teaming up with credible influencers, it can help raise your online presence and build trust between you and your audience.
Lastly, pour in a generous amount of creativity, and it’ll add extra richness to your content! You’ll find that something as simple as hashtags, emoji’s and GIFs can spice up your creation. Delight your audience with bright colours and eye-catching content. Instagram is very visual, use this to your advantage and leverage off editing tools to create an irresistible double-tap post.