Wow, you weren’t expecting that were you? One minute your business is thriving; next you are hit with the aftermath of the corona outbreak. It’s times like these, when you ask yourself, how prepared is my business to adapt to these ever-changing global events? Our businesses are all facing challenging times as the economic impact of coronavirus starts to bite. How can I ensure that my business can survive during these difficult times?
Physical stores are forced to shut down and consumers are told to self-isolate. We are being forced to distance ourselves from the world as we fight this pandemic.
But distancing ourselves doesn’t mean we need to disconnect. It is during these times when we realise the importance of having a digital presence. If you don’t adapt and accept digital transformation, then your business will die. Adapt or die, as they say. This will be your only way to stay connected and remain relevant- in the digital world.
As you know, physical communication will be limited. We won’t be able to see our regular customers and engage with them as we used to. The solution is to connect through social media and digital marketing. Maintain those relationships. Don’t lose touch. Continue to serve them with your excellent customer service through various online platforms. As I said, you need to remain relevant or you will be forgotten.
Virtual experiences. Think about how you can offer your customers a virtual experience in your industry. Museums that have been forced to shut down, are offering museum enthusiasts a virtual tour in the comfort of their home. How can we assist you with a similar setup?
Yes, the government has placed bans on large social events. The solution? Organise a digital event and connect people together!
Restaurants/food industries are now turning to home deliveries as a way of adapting to the changing environment. An SMS marketing platform is the perfect way to instantly connect with your customers and keep them informed of deliveries at the click of a button. A lot of world-renowned chefs are connecting through social media and running masterclasses for their followers.
Oh and here is a great idea! Why not organise a virtual dinner party! Now that sounds like great fun.
Even our small local grocers have taken the necessary steps to adapt promptly, by setting up ecommerce websites and allowing consumers to place online orders for groceries. This is a prime example of how a small business has recognised the impact of the global changes and adjusted accordingly.
The important thing for businesses to understand is that yes, the world has changed and businesses are feeling the impact; but please don’t be discouraged. The digital world is your oyster. If there is one thing that the coronavirus has shown us, it is how to live online. At this crucial time, adaptation is so important. If you have any questions or need advice on how we can help you with your digital presence, please contact us to learn more.
Social Media plays an enormous role in marketing. It’s important to keep up to date with the latest trends and know which social media channels your prospects are using. We’ve checked out the statistics for 2020!
Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.
Google Plus recently had a security issue where user data was exposed and the incident was kept quiet for several months. As a result, Google Plus has been shut down. This isn’t entirely surprising as this social network never really gained traction in Australia.
Video is also a very popular medium in Australia with around 15 million Australian visitors to the YouTube website every month.
Social Media Statistics Australia – January 2020
1. Facebook – 16,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WhatsApp – 7,000,000 Active Australian Users
5. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
6. WordPress.com – 5,800,000
7. LinkedIn – 5,500,000 Monthly Active Australian Users approx
8. Twitter – 5,300,000 Monthly Active Australian Users approx
9. Tumblr – 3,700,000
10. Tinder – 3,000,000 Australian users
11. WeChat – 2,900,000 Monthly Active Australian Users approx
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000 Monthly Active Australian Users approx
20. StumbleUpon – 39,000
21. Weibo – 35,000 Monthly Active Australian Users approx
22. Foursquare/Swarm – 10,000
23. Digg – 10,000
24. Periscope – 9,000
25. Delicious – 7,000
Key Points to Note:
- Instagram has removed the Likes from photos in Australia so users are not solely focussing on such a vain metric.
- Due to a security flaw, user data being exposed and overall small user update – Google Plus has been shut down.
- Snapchat has grown significantly in Australia and now has 6.3 million monthly active users and 4.5 million daily active users in Australia.
- Approx 50% of the Australian population logs into Facebook on a daily basis.
- WhatsApp has close to 6 million active users in Australia
- Tier 2/3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.
- A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
- LinkedIn now reports there are 10 million + registered users in Australia. According to our research – just over half of this number log in every month.
An Editing Tool Made by Marketers for Marketers
What is Billa Studio?
I’m currently using a marketing automation platform, but I need more tools to elevate my email marketing campaigns
Do you need more resources and tools for email marketing campaigns and landing pages?
Compelling marketing campaigns require creativity and content. That’s why we’ve built Billa Studio!
This is an editing tool made by marketers for marketers. This may be your new favourite hangout when it comes to digital marketing. We’re here to help you create better email marketing campaigns and landing pages. Create campaigns that will generate warm leads and bring in opportunities.
Optimise your productivity and meet your marketing goals faster. You can make email marketing collateral and landing pages quickly and easily. You can use Billa Studio in conjunction with other marketing tools. This is a platform-friendly editing tool!
Why do you need Billa Studio?
Integrate with Marketing Automation Platforms
This is a comprehensive editing tool to give you a marketing edge. Integrate and import your designs into global marketing automation platforms such as Mailchimp, Hubspot, Marketo, ActiveCampaigns, and Eloqua. Billa Studio is a platform-friendly editing tool to take your marketing to the next level.
Billa Studio isn’t limited to one marketing automation platform. In fact, you can find Guides for Integrating with different marketing platforms here! While we were building it, we kept in mind that you should be able to carry on with your current marketing automation platforms hassle-free. We wanted to equip you with more capabilities so that you can execute the best marketing campaigns.
No Coding Required
Gone are the days you will need to spend hours learning HTML/CSS and coding. Dive straight into email marketing without having to worry or stress about pages and pages of code. Build your marketing campaign in minutes. Get access to editing tools, features, functions, and layouts.
Our intuitive design tools are built so you can create beautiful campaigns. Experience drag-and-drop features, common editing commands, and implement your campaign straight away into your marketing automation platform. You don’t need much to get started – simply Sign Up to Billa Studio.
Build Your Marketing Portfolio
Are you currently looking to upskill? Or are you job hunting and need to build your portfolio?
Marketing has evolved rapidly in the last few years and today’s marketers are required to wear multiple hats. Therefore, the more skills you have, the more well-rounded you become as a marketer. Businesses are looking for skills including content creation, graphic design, web design, campaign coordination, and even event management.
While many businesses are going through digital transformation, now is the right time to show off your email marketing capabilities. Demonstrate your email marketing skills during your interviews by providing examples of the campaigns made through Billa Studio.
Go into your interview with confidence by showcasing that you can deliver email marketing campaigns from end-to-end.
Email Marketing & Landing Page Editing Tools
Billa Studio is a place where you can build your marketing assets.
You can easily and quickly create your campaigns through Billa Studio. Simply use the drag-and-drop features, choose from 100+ templates, layouts, and icons. Leverage from a wide range of designs and layouts. Access functions where you can add text, images, buttons, headings, footers, hyperlinks and more. With loads of functions to help you customise your emails and landing pages just the way you want, you can create content within minutes.
Sign up to the Billa Studio today.
In 2019, there were 3.9 billion email users globally
You’ve started your own business, built up your own database and now you want to work on some marketing.
It’s clear to say that email marketing is an opportunity that you shouldn’t be missing out on! There are many marketing automation platforms out there that allow you to send out important messages to your customers such as promotions, the latest news, and upcoming events. You can target your database and mailing lists. However, accessing the full features of any automation platform may come at a price.
Billa Studio is a Marketing Tool that offers a wide range of Email Marketing and Landing Page Templates. You can build, create and edit your marketing assets within the studio. Access over 100+ templates, elements, and icons. Create engaging and meaningful email marketing at Billa Studio.
Integration with Marketing Automation Platforms
More than just a Marketing Tool! Call your marketing friends because we are platform friendly!
Billa Studio is not only FREE but can integrate your templates with almost any Marketing Automation Platform. We can integrate into the platforms you may already use including Mailchimp, Hubspot, ActiveCampaigns, Marketo, Eloqua & more.
Simply save & export your designs from Billa Studio, save it on your local drive and upload it into your own Marketing Automation Platform.
Guide to Billa Studio Sign-up
Start using Email Marketing and Landing Page Templates On-Demand.
1. Head to the Billa Digital website. Click here to access the homepage.
2. In the menu bar, locate the Billa Studio and hover over it. A drop-down list should appear like below. Select Billa Studio Login. If the drop-down list does not appear, please click the link here: http://www.billadigital.com.au/emailtemplates/
3. You will be redirected to the Billa Studio Login page. Here, you will be able to create an account. Select Register account. You will be taken to this link here: http://www.billadigital.com.au/emailtemplates/register/
4. Sign-up and fill in your details in the form on this page here: http://www.billadigital.com.au/emailtemplates/register/
Once you’ve filled out the form, select the button SIGN UP.
5. Once you select SIGN UP you will be directed straight to the Billa Studio Template Library. Begin creating and designing your digital marketing campaigns on Billa Studio!
Email Marketing is just one of the many ways that you can connect with your customers. Whether you are just starting out or have a substantial database, it’s important to engage with your customers at the right place and time. You can quickly build trust and credibility through email marketing, by sending relevant content to the right people. Begin by making it super easy for your customers to subscribe to your mailing list, the less they need to fill out the better.
Here are three reasons why email marketing is important for small businesses.
Build Strong Long Term Customer Relationships
It’s important to send content that matters. What message are you trying to get across to your audience? Customers are more likely to engage with your emails when they find value out of it. A good start would be to personalise your emails through things like tokens. You can set up your emails so that you address each customer by their first name instead of having a generic greeting. This immediately creates more stickiness between your brand and your audience. You can also build credibility and trust by supporting your content with statistics or facts. This will also strengthen your messaging and make it more compelling.
Grow Your Database
Email marketing will help you build your army or tribe that are loyal to your brand. You need to stay relevant and actively connect with these customers as they are your biggest advocates for your brand. You can grow your customer database through many ways. For example, you could send a simple 10% promotional discount code to new website sign-ups. You could also make your mailing list feel exclusive by offering discounts only to those that have subscribed. Keep them close by updating them with the latest news, products and services that you offer, and let them be the first to know! Lastly, cross promote your mailing list on social media. You’ll find that you’l be able to build better online presence when you utilise multiple touchpoint or channels and use them simultaneously.
Once you understand what you want to send to your customers, you can plan and construct the flow of your emails. You will be able to build a framework where you will be able to map out who receives what content. Who are you sending your emails to and why would they want to receive that specific content? You can customise your lists and segment them depending on their geographic and demographics. Email marketing can save you time and money, as it can speed up the process of customer engagement. This beats hand delivering physical flyers to each mailbox around your neighbourhood. Enabling email automation can help you scale quicker and is more cost efficient. You can deliver large quantities of emails to different individuals, directly to your customers inbox.
So now you know three reasons why email marketing is important for small businesses. You can build stronger relationships with your customers, grow your mailing list and automate your marketing so that it scales with the rest of your business. Today’s customers wants to receive content that they can resonate and connect with. Your customers want to interact with a brand that they can trust and understands their needs.
Contact the friendly team at Billa Digital for more information on kick starting your marketing automation journey at firstname.lastname@example.org.
1. Increase brand awareness
Back in the day, the best ways to advertise were through the local newspaper, radio and even billboards. However times has changed, and have continuously shifted rapidly. The attention span of end users are much shorter now, given how fast content is being produced and published every minute. Customers want answers in real time, and this is where Google Adwords can point them in the right direction. In turn, businesses can increase brand awareness through targeted online ads.
2. Outrank your competitors
Beat the competition and set up strategic campaigns to outrank them. The best way to start outranking other players is to conduct research and analyse where they sit in the rankings. Marketers can immerse themselves into the nitty gritty details of Google AdWords insights and reporting. They have the option to modify bids by lowering or increasing it depending on each ads performance.
3. Create strategic campaigns based on user’s demographics
By utilising the tools on Google AdWords, marketers can strategically customise campaigns to create targeted ads. They can create specific campaigns based on demographics such as age range, gender, status, location and interests. By doing so, ads bring more value since they are targeted to the most relevant audience.
4. Schedule your ads to reach your audience at the right time
Gone are the days where businesses splashed cash on ads being shown 24/7. Now marketers can schedule targeted ads and choose the timeframe they appear on the search results. This saves costs for businesses and brings in better ad results. Its best to schedule and setup live ads during the prime screen hours of the day.
Remarketing is a way to connect with people who previously interacted with a specific website or mobile app. Businesses can make the most out of all the ad campaigns and target visitors on different advertising-supported websites through remarketing. Keep top-of-mind and increase conversion rates through Google Adwords remarketing features.
Stay relevant, but most importantly stay Google-able. Everyone uses search engines as a quick and easy resource. Therefore, running advertisements on Google AdWords can both increase brand awareness and drive more traffic to websites. Generate new leads and connect with relevant customers instantly through ad campaigns.
So you’re an online store owner. You’ve recently setup your shop front, and you’re ready to go. Your next step is to start running a successful SEO campaign. You’ve looked into it and you’re considering running an SEO campaign yourself, rather than outsourcing this crucial step to a professional digital agency. We hear this so often from so many online shop owners who were simply just trying to save costs. After the first failed attempt, they have reached out to us to help them to get their campaign going on the right track.
From our experience, and after speaking to so many shop owners, a lot of our customers have been misinformed about what it actually involves to run an SEO campaign. There seems to be a common misconception that an SEO campaign only entails keywords. This is a massive misunderstanding and we want to clear this up for you and tell you exactly why outsourcing your SEO campaign is the right choice and the best investment you have ever made. By the end of this blog you will be better informed about what exactly an SEO campaign requires and why outsourcing to a professional digital agency is the right choice.
So why should you outsource your SEO campaign to a professional agency?
Well, SEO experts are experts! Professionals in the field. We will have you hit the ground running in no time. We know all the ins and outs. We are up to date with Google’s latest trends and we know exactly how to utilise all tools effectively to optimise your campaign. We will work with you directly to ensure we help you achieve the results you need. An SEO campaign requires not just implementing but also monitoring. Google algorithms are constantly changing. Keyword popularity is fluctuating due to trend changes. Do you as a business owner have time to do the right research, implement, monitor and continue to implement new strategies? Our team takes care of all of this. We are saving you so much time from the start as our team is continuously analysing the environment.
A lot of people are also unaware of Google guidelines when it comes to running an SEO campaign. You may not have even known there were guidelines that needed to be followed, and unfortunately it can be a little too easy to fall into the trap of breaking Google rules. SEO experts work with these rules and guidelines on a daily basis. They know what they are doing from the get-go, making sure that you don’t face any unwanted penalties.
The idea is to get your campaign running on the right track from the start. Save yourself the time and the money by getting a professional agency involved. It will be an important step to a long-term partnership and the most crucial investment for your business. For more information, please contact us.
One of the most commonly used terms in the world of digital is Search Engine Optimisation (SEO). You may have heard of it many times before OR you may have never heard of it at all.
At the very least, you should know that this service is a critical part to the success of your online business.
Simply put, SEO makes your online store visible to potential customers searching for products or services you are selling. The service of SEO covers different elements, each plays a crucial part to the performance of your website. Essentially, by implementing SEO, you are increasing the traffic to your online store organically. It ensures that you always appear in the top search results when people try to find products or services you are selling through Google. Creating organic traffic should be your long-term business objective. Why you may ask? Well creating organic traffic to your website means that your general marketing costs will decrease as time goes by. You won’t need to invest so heavily in marketing as the SEO will have already done the job to bring brand awareness to your website naturally. People will already know of your website and will search for you directly when they need to buy that organic skincare product 😉
SEO makes your brand relevant and super easy to find for customers!
Only 25% percent of users go to the second page of search results.
This statistic is harsh but also reality. I think we can all relate to this. I mean how many times have you actually needed to continue your search on the second page? Whatever you are looking for is available on the first page and I think there is a level of trust in a brand, product or service when it appears on the first page.
You would think that such a service as SEO would be expensive to run but actually the cost of SEO is quite low considering what you are getting out of it. Remember, SEO is a long-term business strategy. You invest in this service now to gain the long-term benefits of decreased business costs. The increased traffic to your online store will give you so many opportunities to connect with potential customers, build relationships and of course build a reputation for your brand. It’s going to be well worth the investment when you begin to see the results.
To find out more about how we can help you, please contact us
Creating a post on Instagram is like baking your favourite dessert. There are several ingredients and elements you need to make it engaging and tingle your audiences tastebuds!
Here are the four fundamental ingredients:
There are two basic content elements, which consists of visuals and text. Content is the driving force of your creation! Without content, your profile may generate low engagement.
Every post should have a visual component, whether it be an image, video, GIF or even a quote. Secondly, a really engaging Instagram post has a captivating caption that the audience can easily understand. Posts that draw on emotion or that are relatable are always more enticing and valuable to your audience.
Keep your Instagram profile consistent. Your audience wants to know YOUR flavour! They want to be able to quickly distinguish and differentiate your profile compared to others they’ve seen before. You want your audience to understand who you are, what you do and how you do it from a quick glance. It is absolutely crucial that they can connect with your brand within a few scrolls and clicks.
Every once in a while it’s good to sprinkle a bit of collaboration into your Instagram. The beauty of collaboration is that more people get to see who you are, and you get to expose your brand through well-known profiles. When you combine your content with influencers or accounts that compliment your products/services, you enable potential followers to creep on your profile in confidence! By teaming up with credible influencers, it can help raise your online presence and build trust between you and your audience.
Lastly, pour in a generous amount of creativity, and it’ll add extra richness to your content! You’ll find that something as simple as hashtags, emoji’s and GIFs can spice up your creation. Delight your audience with bright colours and eye-catching content. Instagram is very visual, use this to your advantage and leverage off editing tools to create an irresistible double-tap post.