Wow, you weren’t expecting that were you? One minute your business is thriving; next you are hit with the aftermath of the corona outbreak. It’s times like these, when you ask yourself, how prepared is my business to adapt to these ever-changing global events? Our businesses are all facing challenging times as the economic impact of coronavirus starts to bite. How can I ensure that my business can survive during these difficult times?
Physical stores are forced to shut down and consumers are told to self-isolate. We are being forced to distance ourselves from the world as we fight this pandemic.
But distancing ourselves doesn’t mean we need to disconnect. It is during these times when we realise the importance of having a digital presence. If you don’t adapt and accept digital transformation, then your business will die. Adapt or die, as they say. This will be your only way to stay connected and remain relevant- in the digital world.
As you know, physical communication will be limited. We won’t be able to see our regular customers and engage with them as we used to. The solution is to connect through social media and digital marketing. Maintain those relationships. Don’t lose touch. Continue to serve them with your excellent customer service through various online platforms. As I said, you need to remain relevant or you will be forgotten.
Virtual experiences. Think about how you can offer your customers a virtual experience in your industry. Museums that have been forced to shut down, are offering museum enthusiasts a virtual tour in the comfort of their home. How can we assist you with a similar setup?
Yes, the government has placed bans on large social events. The solution? Organise a digital event and connect people together!
Restaurants/food industries are now turning to home deliveries as a way of adapting to the changing environment. An SMS marketing platform is the perfect way to instantly connect with your customers and keep them informed of deliveries at the click of a button. A lot of world-renowned chefs are connecting through social media and running masterclasses for their followers.
Oh and here is a great idea! Why not organise a virtual dinner party! Now that sounds like great fun.
Even our small local grocers have taken the necessary steps to adapt promptly, by setting up ecommerce websites and allowing consumers to place online orders for groceries. This is a prime example of how a small business has recognised the impact of the global changes and adjusted accordingly.
The important thing for businesses to understand is that yes, the world has changed and businesses are feeling the impact; but please don’t be discouraged. The digital world is your oyster. If there is one thing that the coronavirus has shown us, it is how to live online. At this crucial time, adaptation is so important. If you have any questions or need advice on how we can help you with your digital presence, please contact us to learn more.
An Editing Tool Made by Marketers for Marketers
What is Billa Studio?
I’m currently using a marketing automation platform, but I need more tools to elevate my email marketing campaigns
Do you need more resources and tools for email marketing campaigns and landing pages?
Compelling marketing campaigns require creativity and content. That’s why we’ve built Billa Studio!
This is an editing tool made by marketers for marketers. This may be your new favourite hangout when it comes to digital marketing. We’re here to help you create better email marketing campaigns and landing pages. Create campaigns that will generate warm leads and bring in opportunities.
Optimise your productivity and meet your marketing goals faster. You can make email marketing collateral and landing pages quickly and easily. You can use Billa Studio in conjunction with other marketing tools. This is a platform-friendly editing tool!
Why do you need Billa Studio?
Integrate with Marketing Automation Platforms
This is a comprehensive editing tool to give you a marketing edge. Integrate and import your designs into global marketing automation platforms such as Mailchimp, Hubspot, Marketo, ActiveCampaigns, and Eloqua. Billa Studio is a platform-friendly editing tool to take your marketing to the next level.
Billa Studio isn’t limited to one marketing automation platform. In fact, you can find Guides for Integrating with different marketing platforms here! While we were building it, we kept in mind that you should be able to carry on with your current marketing automation platforms hassle-free. We wanted to equip you with more capabilities so that you can execute the best marketing campaigns.
No Coding Required
Gone are the days you will need to spend hours learning HTML/CSS and coding. Dive straight into email marketing without having to worry or stress about pages and pages of code. Build your marketing campaign in minutes. Get access to editing tools, features, functions, and layouts.
Our intuitive design tools are built so you can create beautiful campaigns. Experience drag-and-drop features, common editing commands, and implement your campaign straight away into your marketing automation platform. You don’t need much to get started – simply Sign Up to Billa Studio.
Build Your Marketing Portfolio
Are you currently looking to upskill? Or are you job hunting and need to build your portfolio?
Marketing has evolved rapidly in the last few years and today’s marketers are required to wear multiple hats. Therefore, the more skills you have, the more well-rounded you become as a marketer. Businesses are looking for skills including content creation, graphic design, web design, campaign coordination, and even event management.
While many businesses are going through digital transformation, now is the right time to show off your email marketing capabilities. Demonstrate your email marketing skills during your interviews by providing examples of the campaigns made through Billa Studio.
Go into your interview with confidence by showcasing that you can deliver email marketing campaigns from end-to-end.
Email Marketing & Landing Page Editing Tools
Billa Studio is a place where you can build your marketing assets.
You can easily and quickly create your campaigns through Billa Studio. Simply use the drag-and-drop features, choose from 100+ templates, layouts, and icons. Leverage from a wide range of designs and layouts. Access functions where you can add text, images, buttons, headings, footers, hyperlinks and more. With loads of functions to help you customise your emails and landing pages just the way you want, you can create content within minutes.
Sign up to the Billa Studio today.
In 2019, there were 3.9 billion email users globally
You’ve started your own business, built up your own database and now you want to work on some marketing.
It’s clear to say that email marketing is an opportunity that you shouldn’t be missing out on! There are many marketing automation platforms out there that allow you to send out important messages to your customers such as promotions, the latest news, and upcoming events. You can target your database and mailing lists. However, accessing the full features of any automation platform may come at a price.
Billa Studio is a Marketing Tool that offers a wide range of Email Marketing and Landing Page Templates. You can build, create and edit your marketing assets within the studio. Access over 100+ templates, elements, and icons. Create engaging and meaningful email marketing at Billa Studio.
Integration with Marketing Automation Platforms
More than just a Marketing Tool! Call your marketing friends because we are platform friendly!
Billa Studio is not only FREE but can integrate your templates with almost any Marketing Automation Platform. We can integrate into the platforms you may already use including Mailchimp, Hubspot, ActiveCampaigns, Marketo, Eloqua & more.
Simply save & export your designs from Billa Studio, save it on your local drive and upload it into your own Marketing Automation Platform.
Guide to Billa Studio Sign-up
Start using Email Marketing and Landing Page Templates On-Demand.
1. Head to the Billa Digital website. Click here to access the homepage.
2. In the menu bar, locate the Billa Studio and hover over it. A drop-down list should appear like below. Select Billa Studio Login. If the drop-down list does not appear, please click the link here: http://www.billadigital.com.au/emailtemplates/
3. You will be redirected to the Billa Studio Login page. Here, you will be able to create an account. Select Register account. You will be taken to this link here: http://www.billadigital.com.au/emailtemplates/register/
4. Sign-up and fill in your details in the form on this page here: http://www.billadigital.com.au/emailtemplates/register/
Once you’ve filled out the form, select the button SIGN UP.
5. Once you select SIGN UP you will be directed straight to the Billa Studio Template Library. Begin creating and designing your digital marketing campaigns on Billa Studio!
Email Marketing is just one of the many ways that you can connect with your customers. Whether you are just starting out or have a substantial database, it’s important to engage with your customers at the right place and time. You can quickly build trust and credibility through email marketing, by sending relevant content to the right people. Begin by making it super easy for your customers to subscribe to your mailing list, the less they need to fill out the better.
Here are three reasons why email marketing is important for small businesses.
Build Strong Long Term Customer Relationships
It’s important to send content that matters. What message are you trying to get across to your audience? Customers are more likely to engage with your emails when they find value out of it. A good start would be to personalise your emails through things like tokens. You can set up your emails so that you address each customer by their first name instead of having a generic greeting. This immediately creates more stickiness between your brand and your audience. You can also build credibility and trust by supporting your content with statistics or facts. This will also strengthen your messaging and make it more compelling.
Grow Your Database
Email marketing will help you build your army or tribe that are loyal to your brand. You need to stay relevant and actively connect with these customers as they are your biggest advocates for your brand. You can grow your customer database through many ways. For example, you could send a simple 10% promotional discount code to new website sign-ups. You could also make your mailing list feel exclusive by offering discounts only to those that have subscribed. Keep them close by updating them with the latest news, products and services that you offer, and let them be the first to know! Lastly, cross promote your mailing list on social media. You’ll find that you’l be able to build better online presence when you utilise multiple touchpoint or channels and use them simultaneously.
Once you understand what you want to send to your customers, you can plan and construct the flow of your emails. You will be able to build a framework where you will be able to map out who receives what content. Who are you sending your emails to and why would they want to receive that specific content? You can customise your lists and segment them depending on their geographic and demographics. Email marketing can save you time and money, as it can speed up the process of customer engagement. This beats hand delivering physical flyers to each mailbox around your neighbourhood. Enabling email automation can help you scale quicker and is more cost efficient. You can deliver large quantities of emails to different individuals, directly to your customers inbox.
So now you know three reasons why email marketing is important for small businesses. You can build stronger relationships with your customers, grow your mailing list and automate your marketing so that it scales with the rest of your business. Today’s customers wants to receive content that they can resonate and connect with. Your customers want to interact with a brand that they can trust and understands their needs.
Contact the friendly team at Billa Digital for more information on kick starting your marketing automation journey at firstname.lastname@example.org.
1. Increase brand awareness
Back in the day, the best ways to advertise were through the local newspaper, radio and even billboards. However times has changed, and have continuously shifted rapidly. The attention span of end users are much shorter now, given how fast content is being produced and published every minute. Customers want answers in real time, and this is where Google Adwords can point them in the right direction. In turn, businesses can increase brand awareness through targeted online ads.
2. Outrank your competitors
Beat the competition and set up strategic campaigns to outrank them. The best way to start outranking other players is to conduct research and analyse where they sit in the rankings. Marketers can immerse themselves into the nitty gritty details of Google AdWords insights and reporting. They have the option to modify bids by lowering or increasing it depending on each ads performance.
3. Create strategic campaigns based on user’s demographics
By utilising the tools on Google AdWords, marketers can strategically customise campaigns to create targeted ads. They can create specific campaigns based on demographics such as age range, gender, status, location and interests. By doing so, ads bring more value since they are targeted to the most relevant audience.
4. Schedule your ads to reach your audience at the right time
Gone are the days where businesses splashed cash on ads being shown 24/7. Now marketers can schedule targeted ads and choose the timeframe they appear on the search results. This saves costs for businesses and brings in better ad results. Its best to schedule and setup live ads during the prime screen hours of the day.
Remarketing is a way to connect with people who previously interacted with a specific website or mobile app. Businesses can make the most out of all the ad campaigns and target visitors on different advertising-supported websites through remarketing. Keep top-of-mind and increase conversion rates through Google Adwords remarketing features.
Stay relevant, but most importantly stay Google-able. Everyone uses search engines as a quick and easy resource. Therefore, running advertisements on Google AdWords can both increase brand awareness and drive more traffic to websites. Generate new leads and connect with relevant customers instantly through ad campaigns.