1. Increase brand awareness
Back in the day, the best ways to advertise were through the local newspaper, radio and even billboards. However times has changed, and have continuously shifted rapidly. The attention span of end users are much shorter now, given how fast content is being produced and published every minute. Customers want answers in real time, and this is where Google Adwords can point them in the right direction. In turn, businesses can increase brand awareness through targeted online ads.
2. Outrank your competitors
Beat the competition and set up strategic campaigns to outrank them. The best way to start outranking other players is to conduct research and analyse where they sit in the rankings. Marketers can immerse themselves into the nitty gritty details of Google AdWords insights and reporting. They have the option to modify bids by lowering or increasing it depending on each ads performance.
3. Create strategic campaigns based on user’s demographics
By utilising the tools on Google AdWords, marketers can strategically customise campaigns to create targeted ads. They can create specific campaigns based on demographics such as age range, gender, status, location and interests. By doing so, ads bring more value since they are targeted to the most relevant audience.
4. Schedule your ads to reach your audience at the right time
Gone are the days where businesses splashed cash on ads being shown 24/7. Now marketers can schedule targeted ads and choose the timeframe they appear on the search results. This saves costs for businesses and brings in better ad results. Its best to schedule and setup live ads during the prime screen hours of the day.
Remarketing is a way to connect with people who previously interacted with a specific website or mobile app. Businesses can make the most out of all the ad campaigns and target visitors on different advertising-supported websites through remarketing. Keep top-of-mind and increase conversion rates through Google Adwords remarketing features.
Stay relevant, but most importantly stay Google-able. Everyone uses search engines as a quick and easy resource. Therefore, running advertisements on Google AdWords can both increase brand awareness and drive more traffic to websites. Generate new leads and connect with relevant customers instantly through ad campaigns.
So you’re an online store owner. You’ve recently setup your shop front, and you’re ready to go. Your next step is to start running a successful SEO campaign. You’ve looked into it and you’re considering running an SEO campaign yourself, rather than outsourcing this crucial step to a professional digital agency. We hear this so often from so many online shop owners who were simply just trying to save costs. After the first failed attempt, they have reached out to us to help them to get their campaign going on the right track.
From our experience, and after speaking to so many shop owners, a lot of our customers have been misinformed about what it actually involves to run an SEO campaign. There seems to be a common misconception that an SEO campaign only entails keywords. This is a massive misunderstanding and we want to clear this up for you and tell you exactly why outsourcing your SEO campaign is the right choice and the best investment you have ever made. By the end of this blog you will be better informed about what exactly an SEO campaign requires and why outsourcing to a professional digital agency is the right choice.
So why should you outsource your SEO campaign to a professional agency?
Well, SEO experts are experts! Professionals in the field. We will have you hit the ground running in no time. We know all the ins and outs. We are up to date with Google’s latest trends and we know exactly how to utilise all tools effectively to optimise your campaign. We will work with you directly to ensure we help you achieve the results you need. An SEO campaign requires not just implementing but also monitoring. Google algorithms are constantly changing. Keyword popularity is fluctuating due to trend changes. Do you as a business owner have time to do the right research, implement, monitor and continue to implement new strategies? Our team takes care of all of this. We are saving you so much time from the start as our team is continuously analysing the environment.
A lot of people are also unaware of Google guidelines when it comes to running an SEO campaign. You may not have even known there were guidelines that needed to be followed, and unfortunately it can be a little too easy to fall into the trap of breaking Google rules. SEO experts work with these rules and guidelines on a daily basis. They know what they are doing from the get-go, making sure that you don’t face any unwanted penalties.
The idea is to get your campaign running on the right track from the start. Save yourself the time and the money by getting a professional agency involved. It will be an important step to a long-term partnership and the most crucial investment for your business. For more information, please contact us.