One of the most commonly used terms in the world of digital is Search Engine Optimisation (SEO). You may have heard of it many times before OR you may have never heard of it at all.
At the very least, you should know that this service is a critical part to the success of your online business.
Simply put, SEO makes your online store visible to potential customers searching for products or services you are selling. The service of SEO covers different elements, each plays a crucial part to the performance of your website. Essentially, by implementing SEO, you are increasing the traffic to your online store organically. It ensures that you always appear in the top search results when people try to find products or services you are selling through Google. Creating organic traffic should be your long-term business objective. Why you may ask? Well creating organic traffic to your website means that your general marketing costs will decrease as time goes by. You won’t need to invest so heavily in marketing as the SEO will have already done the job to bring brand awareness to your website naturally. People will already know of your website and will search for you directly when they need to buy that organic skincare product 😉
SEO makes your brand relevant and super easy to find for customers!
Only 25% percent of users go to the second page of search results.
This statistic is harsh but also reality. I think we can all relate to this. I mean how many times have you actually needed to continue your search on the second page? Whatever you are looking for is available on the first page and I think there is a level of trust in a brand, product or service when it appears on the first page.
You would think that such a service as SEO would be expensive to run but actually the cost of SEO is quite low considering what you are getting out of it. Remember, SEO is a long-term business strategy. You invest in this service now to gain the long-term benefits of decreased business costs. The increased traffic to your online store will give you so many opportunities to connect with potential customers, build relationships and of course build a reputation for your brand. It’s going to be well worth the investment when you begin to see the results.
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