One of the most commonly used terms in the world of digital is Search Engine Optimisation (SEO). You may have heard of it many times before OR you may have never heard of it at all. At the very least, you should know that this service is a critical part to the success of your online business.
Back in the day, the best ways to advertise were through the local newspaper, radio and even billboards. However times has changed, and have continuously shifted rapidly. The attention span of end users are much shorter now, given how fast content is being produced and published every minute.
So you’re an online store owner. You’ve recently setup your shop front, and you’re ready to go. Your next step is to start running a successful SEO campaign. You’ve looked into it and you’re considering running an SEO campaign yourself, rather than outsourcing this crucial step to a professional digital agency. We hear this so often from so many online shop owners who were simply just trying to save costs.
Email Marketing is just one of the many ways that you can connect with your customers. Whether you are just starting out or have a substantial database, it’s important to engage with your customers at the right place and time. You can quickly build trust and credibility through email marketing, by sending relevant content to the right people.
Wow, you weren’t expecting that were you? One minute your business is thriving; next you are hit with the aftermath of the corona outbreak. It’s times like these, when you ask yourself, how prepared is my business to adapt to these ever-changing global events?